英语翻译经过了改革开放20多年,中国经济的发展和人民生活水平的提高,企业之间的竞争由产品竞争、质量竞争演变为品牌的竞争,品牌的重要性得到了充分认识.品牌的国际化,也越来越受到我

英语翻译经过了改革开放20多年,中国经济的发展和人民生活水平的提高,企业之间的竞争由产品竞争、质量竞争演变为品牌的竞争,品牌的重要性得到了充分认识.品牌的国际化,也越来越受到我
英语翻译
经过了改革开放20多年,中国经济的发展和人民生活水平的提高,企业之间的竞争由产品竞争、质量竞争演变为品牌的竞争,品牌的重要性得到了充分认识.品牌的国际化,也越来越受到我国企业的重视.加入WTO后,我国企业一个重要的战略课题是要坚定步伐走出去,在全球范围树立自己的品牌形象,在全球范围实现新的发展和扩张,以适应WTO后我国企业持续发展的需要,实现我国企业品牌国际化的进程.
本文首先介绍了品牌国际化的相关概念、包括品牌国际化的内涵,衡量标准；然后讲述了我国企业品牌国际化的发展进程和基本现状以及与国外品牌发展的差距.接着结合我国企业品牌国际化的发展现状,分析我国企业品牌国际化面临的问题和阻碍因素,以及一些典型的本土企业发展品牌国际化的模式与策略.最后提出在新形势下发展我国企业品牌国际化的营销战略.

英语翻译经过了改革开放20多年,中国经济的发展和人民生活水平的提高,企业之间的竞争由产品竞争、质量竞争演变为品牌的竞争,品牌的重要性得到了充分认识.品牌的国际化,也越来越受到我
After 20 years of reform and opening up, China's economic development and people's standard of living improves, competition among enterprises from the domestic competition, the quality of competition in the evolution of the brand competition, the importance of the brand has been fully recognized. Brand international, and more and more Chinese enterprises attention. After joining the WTO, China's enterprises are an important strategic task is to strengthen the pace going out, at the global level to establish their own brand image on a global scale to achieve new development and expansion, to meet the WTO after China's sustained development and the needs of China's enterprises to achieve international brand in the process. This paper introduces the international brand of related concepts, including international brand of the content and standards; Then some of our international brand enterprises in the development process and the basic status of foreign brands and the development gap. Then combine our international brand enterprises in the development of the status quo, Analysis of China's enterprises face of the brand of international problems and impediments, and some typical local enterprises to develop the brand internationally oriented model and strategy. Finally, under the new situation of China's enterprises in the development of international brand marketing strategy.