英语翻译INTRODUCTION:STUDY OBJECTIVE Place(City) marketing is aimed at a series of different objecti ves such as raising the competitive position of the city,attracting inward investment,impr oving its images and establishing city identity.These

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英语翻译INTRODUCTION:STUDY OBJECTIVE Place(City) marketing is aimed at a series of different objecti ves such as raising the competitive position of the city,attracting inward investment,impr oving its images and establishing city identity.These
英语翻译
INTRODUCTION:STUDY OBJECTIVE
Place(City) marketing is aimed at a series of different objecti ves such as raising the competitive position of the city,attracting inward investment,impr oving its images and establishing city identity.These objectives are very useful as place m arketing tool.And they are interrelated and integrated in doing place promotion and place market.Debates and strategies for the place marketing are quite often confined to partia l place marketing,research for the tactical method of place pr omotion under a limited objective goal.However,this study examines the characteristics of full place marketing focused on place production such as background,concept,place audit,place asset making,and princ iples of place marketing.

英语翻译INTRODUCTION:STUDY OBJECTIVE Place(City) marketing is aimed at a series of different objecti ves such as raising the competitive position of the city,attracting inward investment,impr oving its images and establishing city identity.These
简介:研究目的地(市)营销是针对一系列不同的目标如提高竞争地位的城市,吸引外来投资,发展其图像和建立城市身份.这些目标是非常有用的地方营销工具.它们是相互联系、综合做地方推广和市场.辩论和战略的营销往往是局限性市场营销,研究战术方法促进地方公关有限的情况下,目标的目标.然而,本研究的特点,全的地方营销的重点地方生产为背景,概念,所审计的资产,所制作,与地方行销原理.