英语翻译在市场经济发展日趋深化的今天,品牌对于企业生存和发展的重要性已众所周知,品牌战略与决策已成为众多知名企业在市场竞争中立于不败之地的法宝.但目前,在我国为数不少的企业

英语翻译在市场经济发展日趋深化的今天,品牌对于企业生存和发展的重要性已众所周知,品牌战略与决策已成为众多知名企业在市场竞争中立于不败之地的法宝.但目前,在我国为数不少的企业
英语翻译
在市场经济发展日趋深化的今天,品牌对于企业生存和发展的重要性已众所周知,品牌战略与决策已成为众多知名企业在市场竞争中立于不败之地的法宝.但目前,在我国为数不少的企业领导层中,对品牌的认识上普遍存在着一个误区.许多企业领导者一说起品牌,往往把品牌仅仅看成是商品的一种标识,认为创立品牌就是多注册几上商标,多开发几个产品,而没有看到品牌深层意义上的含义.因此,本文通过对品牌基本含义的阐述,探讨了品牌在企业发展中的重要性,并对企业如何构建自己的品牌战略及决策提出了一些自己的看法.

英语翻译在市场经济发展日趋深化的今天,品牌对于企业生存和发展的重要性已众所周知,品牌战略与决策已成为众多知名企业在市场竞争中立于不败之地的法宝.但目前,在我国为数不少的企业
Deepening of economic development in the market today,the brand for enterprise survival and the importance of development has been well known,brand strategy and decision-making has become a large number of well-known companies in an invincible position in market competition,a magic weapon.Present,however,a large number of enterprises in China's leadership,the brand's understanding of a widespread misunderstanding.Many business leaders talk about a brand,often the brand is only as a kind of identification of goods that the creation of the brand is more than a few on the registered trademark and the development of several multi-product,the brand did not see the deep sense of meaning.Therefore this paper set out the essential meaning of the brand,
Deepening of economic development in the market today,the brand for enterprise survival and the importance of development has been well known,brand strategy and decision-making has become a large number of well-known companies in an invincible position in market competition,a magic weapon.Present,however,a large number of enterprises in China's leadership,the brand's understanding of a widespread misunderstanding.Many business leaders talk about a brand,often the brand is only as a kind of identification of goods that the creation of the brand is more than a few on the registered trademark and the development of several multi-product,the brand did not see the deep sense of meaning.Therefore this paper set out the essential meaning of the brand,