英语对话:关于广告
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英语对话:关于广告
英语对话:关于广告
英语对话:关于广告
The Advertising Campaign
A:Good morning,Tom.How are you today?
B:I‘m fine.How about you?
A:I‘m fine,too,thanks.So,what‘s the situation of our advertising campaign?
B:As I mentioned before,it‘ll be a national campaign starting next month.We’ve decided to use a variety of media for full coverage.
A:To begin with?
B:First,we‘ll have 15-second spots on television once a day for a month.At the same time,we’ll do 20-second radio commercials two times a day in selected cities with large populations.A:Finally?
B:we‘ll have some outdoor ads using billboards near main entrances to big cities.
A:What style will the ads use?
B:We‘re focusing on slice of life,showing how you can beat the summer heat by biting into a cool ice-cream sandwich.There’ll be some reason why thrown in to hype our choice of flavors and show everyone they‘re not stuck with just vanilla.
A:Sounds like an ideal approach.Will we have a new slogan?
B:Sure.The ads agency‘s working on that right now.They’ll have some proposals ready by the end of the week.
A:Sounds like we‘ll have a winner on our hands!