英语翻译浅谈饮食文化与包装设计元素的应用摘 要中国人在饮食方面讲究色、香、味俱佳,色就是要好看,香与味是强调好闻好吃,合起来就是又要好看又要好吃,眼福口福都要享受.在“好看”
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英语翻译浅谈饮食文化与包装设计元素的应用摘 要中国人在饮食方面讲究色、香、味俱佳,色就是要好看,香与味是强调好闻好吃,合起来就是又要好看又要好吃,眼福口福都要享受.在“好看”
英语翻译
浅谈饮食文化与包装设计元素的应用
摘 要
中国人在饮食方面讲究色、香、味俱佳,色就是要好看,香与味是强调好闻好吃,合起来就是又要好看又要好吃,眼福口福都要享受.
在“好看”的追求中,就有审美意识在起作用,审美意识就是我们通常所说的美感,即人对美的主观感受、体验与精神愉悦,美感是创造美的心理基础,俄罗斯作家车尔尼雪夫斯基提出:美就是生活的命题.中国人的饮食审美情趣,主要表现在食物形象、饮食环境、饮食器具、食物的香味名音等方面.
审美情趣作为饮食文化的一个基本内涵,是中华饮食的魅力之所在,它贯穿在饮食活动过程的每一个环节之中,中国的审美思想注重的不是单纯的形式,而是怎样通过有限的形式表现无限的精神世界.在饮食文化中通过食品的外在包装设计,达到物质和精神二者结合融洽的人生享受和境地.延伸到现代饮食文化的体现就是外在包装元素(色彩、图形、文字、造型)如何完美体现内包装物的“色、香、味”,做到食品包装与内包装物的完美结合.
关键词:色、香、味;中国饮食;审美意识;食品包装
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英语翻译浅谈饮食文化与包装设计元素的应用摘 要中国人在饮食方面讲究色、香、味俱佳,色就是要好看,香与味是强调好闻好吃,合起来就是又要好看又要好吃,眼福口福都要享受.在“好看”
Chinese emphasizes on color,flavor and taste trilingual in food and cuisine.The color means a good and elegant looking; flavor a sweet smelling and the taste a delicious feeling.Put these three together,it means the food must be good looking and have a delicious taste to let the people eat enjoy on both senses of seeing and tasting.
For pursuing a good looking,the aesthetic sense plays an important role.Aesthetic sense is the one people usually talking about,the feeling,the experience and enjoyment to a beauty.It also is the one from it people can create beauty.Chernyshevsky,the Russian writer,had a famous saying “beauty is life”.Chinese dietetic aesthetic feeling can mainly be expressed from the food appearance,dining environment,serving utensils,the smell and the name of the food.
The dietetic aesthetic sense,as a basic connotation,is the fascination of the Chinese food and cuisine.It exists in every section of the whole activity process.It is not simply the form we pay attention to,but how to express the infinite spirit world by limited forms.The goal of food package design is to combine the food itself and spiritual feeling together to realize the enjoyment in our life,it can be extended to the packing elements such as the color,diagram,character and shape etc.to reflect the color,flavor and taste of the inside food material,to reach the ultimate goal of perfect combination of inside and outside.